Why Have A Blog On Your Website?

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Your business website, is a home to your business. This is because, your website will be the first  place visitors will come across and they expect to find a ton of value adding content.

Your website should make it easy for potential customers to learn about what your business is about, what it offers, who you have worked with, who you work with and how to reach you.

It should also show authority, and position you as a thought leader in your industry. You can comfortably do this by having a blog section that: Educates, Informs and Entertains your target audience.

Alert! Having a blog section demands that you be proactive in creating content, sharing the content and publishing content for value addition without expecting anything in return.

Here are reasons why your website should have a blog section.

1. Increase web visitors and traffic

Through content such as articles, that you can easily share on social media, you will drive awareness to your business. What this will do is drive traffic to your website. This will increase your website visibility. Your content should be valuable enough for people to want to read.

Companies/businesses that blog frequently see a massive increase in their traffic as compared to those that don't.

The more people who visit your website, the more leads and conversions you will make via your website.

Create content that speaks to your audience and be consistent.

2. Stand out

Your content will show how well you are versant with topics in your industry. This will build trust and you will be the go to, to matters/challenges your customers might face. This makes your work easy, when it comes to converting clients.

3. Take advantage of SEO

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Search engine optimization (SEO) can work to your advantage by driving even more traffic to your website. You can use keywords in your articles that will boost your website visibility on search engines such as Google. Read more about SEO here.

4. Repurpose content for social media

Always running out of posts for social media? You can turn your blog posts into social media posts. Simply identify a blog post and cut it down into sharable chunks and share them to your social media.

All these benefits come from having a blog in your website. Ready to start? Be sure to add blogging to your marketing strategy for 2022!