Social media is not just about likes and trends, it is an important part of your business marketing.
Social media platforms can help you increase brand awareness, communicate important news, engage with your customers and learn about your customer's needs and wants.
Social media platforms that originally wouldn't have been used to promote a business have now assimilated a business feature. Take an example of Tiktok that started out as a dancing/entertainment platform, launched shops feature on Sept 28th, 2021.
Here Are 5 Things Social Media Can Help You With:
1. Raise Brand Awareness
Take the example of Tiktok where you can jump on trends and use them to increase visibility to your business. If you are an employee, this is a platform you can use to stand out and sell your company's services/products.
Not only Tiktok, but all social profiles can also increase your visibility exponentially. If people don't know about your business, they will not become your customers.
Social platforms expose you to a wide range of clients, for FREE.
2. Position You As A Thought Leader In Your Industry
With the age of the internet, customers make a quick search about a company/business before making the decision to buy.
When they find your social business pages filled with useful information, they will automatically have the confidence to buy from you, showing that you are trustworthy and informed.
You can show your expertise by sharing tips and tricks and writing articles related to your industry.
3. Connect With Your Customers
The internet has made it easy for brands to easily communicate with customers. Platforms like Twitter work well for brands in solving issues very fast.
4. Drive Traffic To Your Website
Social platforms have a concentration of potential clients. You can easily share your website articles and links to your social platforms and direct them to your website.
With the right tools, you can capture these visitors and leads and take them through your sales funnel until you convert them.
5. Study Your Customers
It is very easy to "listen " to your clients and capture their needs. You can also follow what your competition is doing, to improve your products/service to stay ahead of the competition.
Customers are always posting reviews, complaints, and improvements they want in a product or service, and your business can fill in the gap.
Is social media important in your marketing activities? Yes, it is. Many shy aware from using social media thinking is complex, but it does not have to be.
Start by creating your strategy and being consistent in posting.
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