Digital Marketing And Business Development

Does digital marketing play any role in business development? 

Digital marketing is also known as online marketing involves using the internet to promote products and services.

In this new era of online work, many business processes have evolved over the past 2 years since the pandemic hit the world in December 2019. Traditional marketing such as walk-ins, gatherings, and physical promotions became effective thanks to social distancing, curfews, and the stay-at-home order.

So how did businesses survive? A number of them did not, because marketing is an important aspect of any business. But, as much as the traditional methods of marketing were affected, the digital space grew and evolved in ways we dint think possible before.

Business development is "the activity of pursuing strategic opportunities for a particular business or organization, for example by cultivating partnerships or other commercial relationships or identifying new markets for its products or services".

So how can you marry digital marketing and business development? Here are 5 ways:

1. Create Awareness By Reaching More People Via SEO and Social Media

Social media can deliver your message to a large number of people at once. There are 3.78 billion social media users in the world in 2021, a 5% increase from last year. All these users are your potential customers and can easily be found on different social media platforms.

Using your website, you can reach potential customers via SEO. Every person that visits your website can be turned into a client by creating a sales funnel.

2. Use Content Marketing 

Content marketing makes it possible to position yourself as a thought leader in your industry. Content can also be used to channel and collect leads. these leads can be used for email marketing as well as phone prospecting.

Sharing industry tips, news, and informational material will bump up your company's visibility.

3. Social Media Marketing can be used to create campaigns targeted to ideal audiences. These campaigns bring in sales, new clients, and lead to the sales pipeline.

Via digital marketing, your brand is made aware to potential clients and partners. This makes it easy for the business development team when reaching out to these clients. 

Creation of ebooks and industry insights and distributing them via the company's digital channels works wonderfully in getting potential leads.

How do you use digital marketing in business development?