Marketing and Promotion Ideas For You To Kickstart Your Sales

 It's a new year and also a new month. You probably are gearing up for the year, to drive awareness and promote your business. 

Marketing and promotion go hand in hand. Marketing is the process of bringing your business to your brand.

Promotion belongs to the 4Ps of marketing. It’s all about strategies and techniques that help communicate a product to the audience. The goal of promotions is to present your product, increase demand, and differentiate it. So, promotion is the basic element of marketing.- Send plus

Here are some ideas for you to go right ahead and put your business out there.

1. Limited Time Offers

Ever bought something because it was on a special sale? Or ever stumbled upon a product/service with a slashed price and bought it because you knew the next time you go to get it, the price will be back to it's original price?

Well that is the power of limited time offers.

eg January buy one get one free @ 20% off

Valentines get away @ 30% off until 15th Feb

2. Flash sales

Image: Depositphotos

As the name suggests, these are quick sales that are unexpected. The limited time of the flash sale creates urgency with your audience, driving quite a large amount of sales.

3. Discounts

We all love discounts! And for a business, they can drive sales to your business. Now that we are in the month of love, think about a valentine discount.

eg valentine day sale, 50% off the entire menu

4. Bonuses

Bonuses make a buyer feel special. A buy one item and get another free is always a sure way to get people to buy what you are selling. I just bought Nivea body lotion because they were giving a roll on for free😁 ( I know we all do this )

5. Buy one get one free ( BOGOF )

I know, I know, what comes to mind is Pizza! Me too! But isn't it an amazing strategy when you get to buy 2 pizzas at the same price?

Applying this same strategy to your business will have people coming to get the BOGOF. 

6. Competitions

These work very well. It not only brings sales, it also engages your audience and customers.

The prize could be free product, gift cards or even money!

Make sure to distribute whichever idea you decide to try out. Share via social media, media adverts, billboards, influencer, etc. etc.

There you go, which one have you tried before? If you are at a loss at which one to use, try out each and see which one your audience will love. 

Be creative, do something different and make it so irresistible they can't say no.