Currently, LinkedIn has over 830 million users all around the world, spanning across 200+ countries and territories with 58 million registered companies.
There are many ways to leverage LinkedIn to grow, communicate with your target audience and increase brand awareness for your business. Here are some tactics you can use to effectively market your business on LinkedIn.
1. Optimize Your LinkedIn Company Page
Your company page on LinkedIn acts as a central location for your clients. Basic corporate information, company updates, and much more will be on your page.
Add a High-Quality Profile Photo
When it comes to uploading your company’s profile picture (usually a logo), you need to make sure it is 300 (w) x 300 (h) pixels to ensure it fits well in the frame.
Your profile picture not only appears on your company page but also on all of your employees’ personal pages, too. Make sure it is a high-quality photo.
Upload a Well-Designed Cover Photo
Next, add a well-designed cover photo. LinkedIn recommends that your cover image is 1536 (w) x 768 (h) pixels. They require a minimum of 1192 (w) x 220 (h) pixels.
Your cover photo should be related to your business or your sector. See it as an expansion of your profile picture.
To help design your LinkedIn cover photo, consider using the online image editor Canva. They have LinkedIn cover photo templates that you can use, which makes the design experience very simple for users of any experience level.
Optimize Your Overview Section
The “Overview” page enables visitors to find information about your company in both the “About Us” and “Recent Update” sections.
When you begin to fill out the “About Us” section on your company’s page, consider how you can use the best keywords ( relevant to your business ) to optimize your page description. The keywords you place in the description can help increase your chances of being discovered by those actively searching for a business in your industry.
Grow Your Company Follower Base
Next is to focus on trying to grow your follower base. There are a few ways to do this:
Ask your employees to add the page to their profiles
Not only will they follow the page (which will be promoted in their recent activity) and share your content, but they will also add the page to their profile under their “Experience” section. This will appear to those people who might not necessarily follow your LinkedIn page.
Publish content regularly
Your LinkedIn company page will serve as a “hub” for all your company updates, so you should post regularly. Your content will appear both on your company page and in your followers’ feeds. Take advantage of this feature and post once per day. Some examples of topic ideas include news, announcements, product info, and other milestones that your company achieves. Take advantage of this to position yourself as a thought leader.
Monitor Your Growth with LinkedIn Analytics
You can track and monitor your growth using the suite of insights in your company’s Analytics Dashboard.
LinkedIn serves a a wonderful place to reach more clients, keep your current clients informed and also expand your business brand.
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