2 Important Metrics For Measuring Digital Marketing Success.

 Here 2 things you should be looking for In your Digital Marketing:

1. ROI( Return on Investment).

This is the measure of profit or loss that you generate on your digital/social media marketing. In other words, are you getting worth from your marketing efforts? Investment does not have to be in terms of money, it can be your time too.

Every time you put in money and time, you need to constantly check what is the rate of your investment. If you are getting a positive ROI, then you are on the right track, if not, it means you need to check on where to improve. How do you measure ROI?

For you to calculate ROI, here are tools that can help:

A. Google analytics for your Website

If you have a website, Google Analytics is a must have tool. It helps you track your traffic source.

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This tool helps you to check all website traffic to individual pages on your website. For a particular month, you can see this metric. You can even compare with previous months to indicate progress in your marketing efforts.

B. Social Media ROI.

Most of your clients are probably on social media. How effective is your social media marketing in reaching and converting clients? You can easily track your ROI using in built systems in your social profiles. You can get analytics that show you how your business has been performing. You can measure: New likes, followers, reach and your post engagements.

C. Mangools.

Apart from being one of the most popular keyword research tools today, you can also use Mangools to get insights from your organic traffic. With its Organic Traffic Insights tool, you can get details about the number of users who visit your website through search engines.

Some of these details are:

• Number of users
• Number of sessions
• Number of pages per session
• Bounce rates
• Goal completion

Likewise, you can get the details for each landing page a searcher visits from search engines. If you’ve connected your Google Search Console (GSC) account, you can click on the blue number to get more details about keywords that bring organic traffic to your pages.

2. KPIs

Key Performance Indicators are specific numeric metrics that businesses track in order to measure their progress towards a defined goal. KPIs show progress/performance related to specific projects and campaigns. Here are important KPIs you should be measuring:

Your content’s reach and engagement

Engagement of your content

Leads collected. ( Here is a cool and fast way to collect leads for your email marketing)

Purchase/sales

Bounce rate on your website

Unique visitors to your website

Cart abandonment

Keep in mind that your KPIs should align with the goals and objectives you are looking to achieve. Keep them realistic and easily measurable to better see how your website and digital marketing efforts are performing.

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