What Are Google Ads?

Google is a tool that forever changed our lives and more importantly, our businesses.

Other than being a powerful search engine( millions of people are on google searching for different things), Google also makes our business visible to potential clients.

With Search Engine Optimization, your business website can get many visitors who translate to paying customers.

With Google My Business, you can put your store/business on an online map where customers can easily find you.

With Google Ads, you can multiply your sales, revenue and site visitors easily by placing Ads right in front of your target audience.

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What are Google Ads?

These are paid advertisements/campaigns that appear in search results. Every time you search for a particular item: Let us use CCTV Cameras as an example, what you get are results for your search. On the top page, the results are usually flagged as “Ads”.

Google Ads

The results that appear below the Ads section are referred to as “organic results” since they are not paid for.

Google Ads use a set of Keywords to display your Ad. When advertising with Google, you choose a list of keywords to target that are relevant to your business ,the words that people are most likely to use when searching for your product/services.

“Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.

• Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
• Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
• There’s no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.”- Google.com

How Can Google Ads Help You Grow Your Business?

Targeting on Google Ads enables you to find your right and ideal customers based on their activities, specific needs, location, devices, etc. It also increases your brand awareness in the market and eventually helps your business grow.

When you advertise your products/services to people who actually need them, you save on advertising costs as well as the time you spend on marketing.

Have you considered using Google Ads for Your Business?