It could be because of the work that is needed to make email marketing work:
- Collecting email addresses
- Consistently sending email campaigns and newsletters.
- Coming up with email content
The good new is that, all the above can be automated! Which means you can spend less time running your email campaigns.
Today we will look into how you can collect email addresses for your cold marketing as well as lead generation process.
What Is Cold Emailing?
Cold emailing is sending email addresses to people who are not your subscribers ( they do not know you nor your products/services. It is sending emails to new targeted people to promote your business.
But how do you get these emails? You can use Email Scrapping Techniques.
Email Scrapping Techniques
Email Scrapping is simply extracting emails online.
Is it legal? If the email addresses are publicly available online, it is very okay.
Email Scrapping Using Snov.io
Snov.io is a tool that lets you find email addresses on the internet. You can get emails by typing the domain name you want to get emails from. Eg if you want to contact the managing director of a company, just type in the company domain and snov.io will pull all emails in that company.
If you know names of the owner of the email address you are looking for, you can enter their first name and last name.
On top of that, snov.io has a chrome extension that pulls email addresses from web searches, and LinkedIn.
Snov.io will go and search the web for emails containing the combination you entered.
Email Scrapping using Google
Let's assume that you are looking for emails of people working in the digital marketing sector.
Go to google and type in “digital marketing” “@gmail.com” in the search bar. What you will get are results about digital marketing.
Next, copy all the data by pressing CTRL A( highlight) and CTRL C ( copy ).
You will get the emails by extracting them using an extractor tool. Click here to access it.
Once on the extraction page, paste what you copied from google by pressing CTRL V.
These two methods can sufficiently supply you will emails to launch your cold marketing campaigns to get you leads and business.
I hope these 2 methods are clear, because they can work wonders in finding you new customers.
Let me know if you would like for me to write something on how to start on cold emailing ( I will show you all the told you need for automation😉 )
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Thank you!
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