When done right, SEO drives traffic to your website which translates to increased revenue. If you have a website and you do not focus on SEO, then you are missing out on potential growth for your business.
Here are 5 steps you can take to improve your site's ranking and drive more traffic.
- Create Authentic Content
Many people make a mistake of copy pasting articles that are not their work. This automatically plagiarizes your article and google does not index your website. Content creation can be daunting, more so coming up with content ideas. Here are websites you can get content ideas from.
Avoid clickbait content, Make sure you establish authority in your niche.
- Make sure your site is secure.
This is also a minor step that many overlook. If your site is not secure, then it means visitors get a warning to stay away from your website. Imagine how many potential clients you lose because of such a detail.
A secure website has "https" with "s" meaning secure and that any information shared between your visitors and the servers is encrypted. However if your site has "http" then your site is not secure and google will not index your website.
Get in touch if your website is not secure, I will fix it for you.
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- Create Content Rich In Keywords
Keywords are the back bone of SEO. Identify a specific keyword phrase for each content you create on your website. Think about how your reader might search for that specific keyword with search terms like:
- How To Lose Weight Naturally
- How to get clients via LinkedIn
- What is the difference between SEO and SEM?
- What do I need to apply for a good conduct certificate?
Make sure to target a specific keyword at a time. It is difficult to rank for more than 1 keyword, so it is best to focus on one at a time.
Place your keywords in the following areas
- Title of your article/page
- URL of the article/page
- Meta description of the article/page
- Sub-headings of your article/page
Always use alt texts for your images and for your headings,make sure to use the heading hierarchy.
Read more here about heading hierarchy.
Do your keywords research to know how difficult it is to rank for specific keywords. You can also get topic ideas this way and see what your competition is writing about. DO Not skip the keywords research step. There are tools to help you with your research. Here is the keywords finder tool I use.
- Update Your Site On A Regular Basis
Keep writing authentic content and your website will keep on ranking well with google. Search engines like google love websites that provide information. Remember to have keywords rich content.
- Optimize Your Site For Mobile
Over 60% of google searches come from mobile. Is your site readable via a mobile device? You need to make sure that visitors are able to reach your website and stay( to reduce bounce rate ).
Google will push your website up in the ranks if you have optimized your website for mobile users.
User experience is important when it comes to indexing websites. If your website has a poor user experience, then ranking will be difficult.
SEO is a great way to increase your website visibility. There are readily available tools to help your website grow and attract more visitors. Be sure to check out this SEO tool for your website
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