Have You Ever Googled A Sex Position?

Image: Origin Digital

 

I know, I know you are wondering Sophia, what's up with your heading for today's blog post?

But, let me ask you a couple of "have you ever....."

• Have you ever googled a sex position?
• Have you ever asked google about your symptoms?
• Have you ever asked google what to do about your boyfriend?

The answers to the above questions is probably yes to at least 2 of them, I know I have asked google to explain things that I do not know: things I would otherwise not feel comfortable asking in person.

I have also looked for answers to these questions on other social media channels like Facebook.

When people are looking for more information or have a worry, they turn to Google to get the answers. If Google is not sufficient, they move along to other social media platforms.

Googling your worry or something you are not comfortable asking in public makes people trust search engines like Google because they can search in private.

There are also triggers that make us turn to Google. Triggers such as a rumors or Tv debates and celebrity gossip.

Going back to my question "have you ever googled a sex position".... remember back in 2019 when  the coconut position came into the lime light? There was an increase in people searching for "coconut style".

A similar search on a sex position called " the eagle " was so widely searched for after one of the show  "Love Island " contestants mentioned it. According to search listening, so many people asked Google what ‘the eagle’ was, that the first website that appeared in the results actually crashed. It was a website called: ‘SexInfo101.com’ and it stopped working because of the sheer volume of people clicking on it.

There are millions of searches via google, searches that can help organization's get key insights about your target audience. These searches and trends can help your business greatly. Businesses can do this via a method called Search Listening.

Search Listening is the monitoring of Google searches for thoughts and searches around your brand or specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities.

There are over 3.5 billion Google searches per day, and 1.2 trillion searches per year. Over 20% of all searches have never been seen before.

These are often our private fears and secret hankerings. The things we'd only ever dare share with Google. It's like a direct line to people’s most candid thoughts.

In opening up to Google, we create a goldmine of insight that you, as a marketer or business owner, can use to create fresh, ultra-useful content, products and services. The kind people really want.

This is ‘Search Listening’. An insight method that uses search data to help you understand people’s true needs, motivations and behaviors, it tells you what the global human population is really thinking. And we’d love to teach you all about it.

If you are in business, search listening should be one of your marketing activities as this will give you insights on what your competition is doing and also give you real time data that your target audience us searching for.

If you are in the business of selling lingerie, and back in 2019 used search listening, you would have made a fortune selling lingerie because of the increased attention and interest in "coconut" and "the Eagle" sex position.

With Search Listening you can:

1. Demonstrate authority by sharing knowledge or expertise – where and when needed and if appropriate.
2. Find out what others are talking about in your target market. Spot trends and discover pain points.
3. Track sentiment about your brand, or product. Identify the tone of voice of what others are saying – is it positive, or negative?
4. Identify frequently asked questions.
5. Discover spaces where your customers and your competitors are hanging out. Where is the discussion happening? Which social media platform? What blog? What forum? What groups?
6. Find key influencers in your niche market.
7. Find pain points which are business opportunities for you
8. Identify old and new competitors and find out what they are doing. Who’s talking to them? What terms do they use?
9. Identify areas in your business process that may need to be developed, or needs improvement.
10. Customer retention and service opportunities.
11. Recruit/hire right people.
12. Forge and foster customer loyalty.
13. Identify future content.
14. Build a community of brand ambassadors.
15. Determine areas that could be a “threat” to your company.
16. Evaluate marketing campaigns.
17. Improve product and develop new ones.
18. Find sales opportunities.
19. Check what type of content is performing well [or not].
20. Spy on your competitor.

Tools you can use:

• Google Trends. Oh, I love this one! You get to see what people are searching for, and the volume of searches!. You can filter to fit your niche. Think of the amount of content you'd get!
• Twitter search

We have all seen the power of trending content. Take an example of Kenyan Comedian Terrence Creative who rode on the "wash wash" expose and has been trending #1 on YouTube with his "wash wash" skits.

You definitely need to start search listening and use it to the advantage of your business. 

Thank you again for helping me reach 3000+ views before the end of Sept. Keep sharing with your friends!

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