Mistakes Business Owners Make With Social Media Marketing.

 

1. Starting without knowing who their target audience is.

This will always lead to no leads, no sales.

Knowing your target audience is the key to your success with social media marketing/digital marketing.

When you are selling to the wrong people, all your content, posting and marketing efforts will not bear anything.

Please take time to learn who your target audience is.

You can do this by:

A. Checking your existing customers

B. Checking your competitors customers

C. Checking your products/services and asking yourself who needs them.

2. Starting with no goal.

Have you ever started a journey without knowing where you are going and why you are going? Even though you have the money and the means, you feel confused and might end up in places you never wanted to go to.

You need to have goals.

Examples of goals:

A. Brand awareness

B. Brand visibility

C. Lead generation

D. Increase website traffic

3. Not being consistent.

Consistency will establish you as a thought leader and you will make social platforms algorithms happy.

Let your clients and potential clients keep seeing you.

You can be consistent by:

A. Creating a content calendar that will help you create posts that can last for a while. You can create a week, month, yearly content plan.

B. Use scheduling apps to schedule your content. HubSpot, crowdfire, buffer, later are wonderful platforms with free options.

4. Just selling!

No one wants to see ad after ad. Even social algorithms do not favor selling posts. Incorporate other type of content like educational posts.

You can create:

How to posts

Behind the scenes

Memes!

Customer appreciation

How do you do your social media marketing?