An Overview of SEO

Go Digital With Sophia Karanja September 02, 2021

 

Over 94% of people who use Google only look at the first page of search results, and most people only click on the first three results.

83% of people worldwide use Google, but this concept applies to every search engine. So what do you do if your small business website appears on the 12th page of results instead of the first page?

You optimize your website for Search Engines through SEO. SEO is part of digital marketing that leverages on ranking in search engines. It is improving your site to increase visibility on search engines like google

SEO lets you focus your efforts on the exact people you want to visit your website. Because businesses are able to target ideal visitors instead of relying on broad ads, 72% of businesses say SEO gives them the most bang for their money compared to newspaper or television ads. After running the numbers in new revenue, it becomes apparent why SEO is valuable — especially for small businesses.

You aren’t completely done when your page reaches the front page of search engines. Ideal visitors are even more likely to become customers or subscribers if your website is well-designed, has clear contact information and polite staff ready to answer any inquiries.

Here is an easy approach to start with SEO

  1. Get to understand what are keywords. SEO thrives on keywords. These phrases in your web content that make it possible for people to find your site via search engines.
  2. Decide which keywords you want to rank for. To start, compile a list of about 10 words and terms associated with your product or service.
  3. Use an SEO tool ( Google’s Keyword Tool, Ahrefs , SEMRush or GrowthBar just to name a few) to research these words, identify their search volume, and come up with variations that make sense for your business.
  4. Use these keywords in your articles
  5. Install an SEO plugin like Yost SEO.
  6. Keep updating your site on a regular.

If you are a business owner looking to use SEO to improve your business, you will need a website. Build the Website of Your Dreams with Bluehost and get a free domain name and thousands of WordPress themes.

Looking to improve your SEO? Reach out via 0716352252

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